WE ARE AVENEL HATS – MAKERS OF PREMIUM AUSTRALIAN HATS FOR LOVERS OF THE GREAT OUTDOORS
All good stories start with a spark. Ours began in 1966 on Avenel Road, Kooyong, when two young entrepreneurs started crafting hats in a Melbourne factory.
Fast forward to today — Avenel is still proudly owned by an Australian family who share the same passion for creating hats for Australians from all walks of life. Acquired in 2024, Avenel has undergone a brand refresh, with the majestic Kookaburra on the Avenel Street sign elevated to take centre stage as its iconic logo.
Designed in Australia and produced globally, our range reflects every aspect of Australian living. From the beach to the city, the outback, or the great outdoors — an Avenel hat has you covered. Nearly 60 years on, the foundation of Avenel remains the same. Style comes and goes, but quality craftsmanship is timeless.
SUSTAINABILITY WITHOUT COMPROMISE
We reckon fast fashion and quality never mix. So by choosing Avenel, you’re supporting a brand that values craftsmanship and offers a curated range of sustainable fabrics.
Eco-friendly materials like Australian wool and hemp aren’t just chosen for their feel and look, they align with our commitment to sustainability. Our journey is still evolving, but we’ve taken big steps to reduce our environmental impact, from introducing more eco-conscious fabrics to improving our labelling and packaging.
HEMP
Lightweight and absorbent, hemp boasts three times the tensile strength of cotton. It’s also an eco-friendly choice, grown without chemicals and needing only minimal water to thrive. And with a short growth cycle, it can be harvested multiple times a year, making it one of the most efficient natural fibres. Plus, it’s 100% biodegradable. At the end of its life, your hat will naturally break down into the soil!
RAFFIA
Sustainably sourced from Madagascar, Africa, and South-East Asia, raffia brings a unique rustic charm into the world of everyday headwear. Made from the leaves of the Raphia Farinifera Palm, the plant regenerates after each harvest, underscoring its eco-friendly credentials. Raffia goes the distance too with its exceptionally strong fibres, a good thing given its ability to create timeless styles for hot days.
LINEN
Linen is a soft, breathable, and highly durable material. Linen is derived from the flax plant, a natural wonder of a species that can grow in poor soil without much water, while naturally replenishing nutrients, reducing the need for chemical fertilisers. This makes linen not just a smart choice for comfort, but a responsible one for the planet.
TOQUILLA PALM
Woven by hand in Ecuador, Toquilla hats honour a rich artisanal tradition. The fibre’s thickness, weave tightness, and craftsmanship determine the grade — some taking months to perfect. Naturally resilient, lightweight and breathable, Toquilla strikes the perfect balance of handmade style and practical comfort.
AUSTRALIAN WOOL
The ultimate insulator, Australian wool brings breathable warmth without the weight. And with the finest woolgrowers in the world found in our own backyard, wool is a natural, biodegradable, recyclable, renewable, and water-resistant textile. Every Avenel wool felt hat and pure wool knit is proudly made from Australian-sourced wool — it’s a no-brainer where quality and sustainability are concerned.
RECYCLED POLYESTER
This season we’ve introduced recycled polyester into our range, providing yet another durable alternative for eco-conscious customers. Made from recycled plastic bottles, clothing, and industrial waste, recycled polyester breathes new life into existing materials. The best part? It uses fewer resources and produces fewer emissions than virgin polyester while keeping all of the same benefits.
MADE FOR THE GREAT OUTDOORS
100% Australian Wool
Australian wool offers breathable comfort and warmth without the weight. Its natural resilience and insulating properties make it a great choice for any season.
Real Leather
Like a good hat, Australian leather offers a rich, natural feel that only gets better with time. Its durability and flexibility create a perfect balance of strength and comfort.
Pure Fur Felt
Pure fur felt is all about a velvety texture and refined finish. Lightweight yet durable, it shapes beautifully while offering natural warmth, breathability, and a premium feel.
Water Repellent
Our water-repellent finish keeps you dry without compromise. Whether you’re caught in a light drizzle or unexpected downpour, our hats will keep their shape and style.
Made in Australia
Let’s keep it local. Ethically produced with locally sourced materials, we support homegrown industries who know Australia best.
Thinsulate Lined
There’s nothing worse than a sweaty hat. We choose Thinsulate-lined hats thanks to their lightweight and breathable features — giving you all-day comfort in cooler conditions.
Packable
Our hats are designed for life on the go without losing their shape. Lightweight and travel-friendly, they’re the perfect companion for travel.
UP50+
We know how to keep the sun at bay. A UPF50+ rating means exceptional sun protection, blocking 98% of harmful UV rays. Sun safety has never looked so good.
SIZING GUIDE FOR OUR PREMIUM HATS
Choosing the right size is crucial for comfort and style. Use our comprehensive sizing chart to ensure your customers find their ideal hat fit.
SIZING
Every Australian deserves to wear an Avenel Hat. We’ve been making high-quality hats for all ages, head shapes and sizes for decades. Here’s our sizing chart so you find the perfect fit.
| ADULT | SINGLE SIZE | |||||||
|---|---|---|---|---|---|---|---|---|
| Label | XXS | XS | S | M | L | XL | 2XL | 3XL |
| Size | 6 1/2 | 6 3/4 | 6 7/8, 7 | 7 1/8 | 7 1/4, 7 3/8 | 7 1/2, 7 5/8 | 7 3 /4 | 7 7/8 |
| Inches | 20 5/8 | 21 1/4 | 21 5/8, 22 | 22 3/8 | 22 3/4, 22 1/8 | 23, 1/2, 24 | 24 3/8 | 24 3/4 |
| CM | 52 | 54 | 55, 56 | 57 | 58, 59 | 60, 61 | 62 | 63 |
| ADULT | SINGLE SIZE | ||||
|---|---|---|---|---|---|
| Label | S-M | M-L | L-XL | ONE SIZE - ADJUSTABLE | |
| Size | ... | ... | ... | ... | |
| Inches | ... | ... | ... | ... | |
| CM | 56-57 | 58-59 | 60-61 | 57-59 | |
| KIDS | SIZES | ||||
|---|---|---|---|---|---|
| Label | NEWBORN - 6 MONTHS | 6 - 18 MONTHS | 18 MONTHS - 3 YEARS | 3 + YEARS | |
| Size | ... | ... | ... | ... | |
| Inches | ... | ... | ... | ... | |
| CM | 43 | 48 | 52 | 54 | |
THE ANATOMY OF A HAT
JOIN OUR STOCKIST NETWORK
Avenel is a leading Australian Wholesaler, specialising in designing and manufacturing exceptional quality headwear and accessories direct to businesses. From the beach to the city, the outback or the great outdoors, an Avenel hat has you covered. We also manufacture hats for Australian corporations and design exclusively for private labels. With around 1000 stockists nationally, we supply brands to a variety of retail stores across Australia including rural & major cities like Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin and Canberra.
